February 13, 2024, Nairobi Kenya. Zamzam Ibrahim showcases samosas that she has prepared for delivery, at their home in Nairobi. She extensively uses social media to get customers for her food & snacks. (PHOTO: Edgar Otieno/TheIRC)

Zamzam Ibrahim is a 27-year-old Congolese refugee. By around 15-years, Zamzam knew she loved cooking, and while in high school, she sold snacks outside the mosque and to friends. In 2019, her mother opened a successful hotel in Eastleigh, but the COVID-19 pandemic severely impacted the business. Amidst this crisis, as a first-born daughter Zamzam had to step up to care for her family, including her school-going sister, as her mother fell ill.  

Joining the Tawakal USLA group in 2022 proved to be a turning point for Zamzam. Through a startup capital of KES 70,000 provided by IRC's Re:BUiLD Program to the group, aimed at empowering refugees and vulnerable host, she accessed loans to support her family and business. However, Zamzam faced challenges in accessing other financial services, she relied on trusted friends for assistance. She expressed gratitude to IRC for partnering with Equity Bank, facilitating the process of opening a bank account and hoping for future access to loans through prudent saving practices.  

Zamzam utilized social media platforms, particularly TikTok, to attract customers, although distance and payment issues presented hurdles. Despite setbacks, her resilient spirit persisted. The traumatic experience of her mother's kidnapping led to a pivot in their business strategy. They now offer daycare services at home, caring for children after school, while her mother pursues certification in the field.  

Dreaming big, Zamzam aspires to open a large hotel serving Swahili and other cuisines, drawing inspiration from her mother's teachings and connections. Her unwavering passion and determination fuel her journey, despite her mother's withdrawal from active involvement.  

Reflecting on IRC's impact, Zamzam says “Because of IRC, I have become a breadwinner to my family. Without the assistance from our Tawakal USLA group, I'm not sure where we could be right now.”  

“Most of our group members are doing small business. We get loans from the group, stock up items and sale. Right now, I can now save, service my loan and take care of the family. I am grateful for all the support we have been offered.”